About Us

The Marie Curie Cancer Care Etape Mercia is intended to provide every cyclist with the best event experience. In order to do this, we have introduced the following regulations to ensure the smooth running of the event. This list is not exhaustive and the organisers reserve the right to amend these regulations prior to event day.

. Safety approved cycle helmets (ANSI Z90.4, SNELL B90, EN 1078 or equivalent national standard) are compulsory and must be worn at all times when cycling. They should be a recent purchase and undamaged.
. You may NOT ride under someone else’s event number under any circumstances. Failure to comply will result in disqualification for both parties.
. You must register on the dates and times as specified by the event organiser.
. Cyclists must display the numbers provided at Registration in the manner indicated at all times.
. Do not start earlier than your allocated time. Failure to comply may result in your finish time being adjusted.
Please CYCLE ON THE LEFT. Be aware of other cyclists around you and enable faster cyclists to pass you.
. The Organisers reserve the right to change or modify the event route at any time. As the event is in it’s initial years, it is highly likely that amends to the route may arise throughout the planning process. Any significant changes to the route will be communicated ahead of the event date. However, teh organisers will use their best endeavours to ensure an enjoable, safe and challenging event to all participants.
Due to the nature of the event route, cyclists may be required to stop at several key junctions in order to cross major A-Roads safely. These points will be clearly identifiable and will be controlled using a combination of temporary traffic lights, police and event marshalls. Any participant failing to follow the instructions of marshalls may be prevented from completing the event on the grounds of safety. Participants should be advised that stopping at one of these crossing points will not affect your time as timing mats will be positioned at these points to ‘STOP’ and ‘RESTART’ your timing chip as required.
. You must use a bike that is deemed safe for the purposes of the event in the opinion of the organiser. Specifically, no fixed wheel bikes are permitted and no bicycle, tandem or other machine (conventional or otherwise) is permitted to have unconventional handlebars including triathlon bars, aero bars, clip-ons, prayer bars, Spinaci bars and cow bars. However, MTB bar ends are permitted on mountain bikes.
. You may not deviate from the official route – there will be directional signage throughout the route. Failure to comply may result in disqualification.
. Cyclists should take extra care on short sections of road where traffic may be travelling on the opposite carriageway to maintain access for residents and businesses.
. You must obey our authorised marshals at all times. Failure to do so will result in disqualification.
. You may not use your mobile phone while riding. You must stop at the road side if you need to make or receive a call. Equally, you may not use a music player with headphones while participating in the event.
. No participant (other than those on tandems) may take food or drink from anyone whilst on the move. If you need food or drink, you must stop to receive it.
. The organiser will endeavour to provide every participant with a finish time but is not responsible for any electronic timing anomalies.
. The Etape Mercia will take place regardless of bad weather and will only be cancelled, re-routed or stopped for reasons of safety. Entry fees are non-refundable.
. Littering is both against the law and unacceptable behaviour, especially in an area of such outstanding natural beauty. Any cyclists identified disposing of litter other than in bins along the route will be disqualified from the event. Please adhere to both the Country Code and Highway Code during the event.
. Event organisers shall endeavour to provide fluid and food at specific locations around the course, but we would encourage you to start the event with a full water bottle and snacks for the event.
. It is your responsibility to dress appropriately for the conditions on event day.
. Cyclists must adhere to the minimum average speed of 13mph. Cyclists falling behind this will be given the option of returning to the start in the sweep vehicle or can complete the course on open roads, having handed in their timing chip to the sweep convoy.
. Toilets are available at all feedstations on the route, in the event car park and in the Event Village. We ask all participants to use these facilities and respect the local area and residents in this regard.